Who Established The Picture Superiority Effect
Allan PaivioAllan PaivioAcademic career. Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that nonverbal and verbal information are stored separately in long term memory.https://en.wikipedia.org › wiki › Allan_PaivioAllan Paivio – Wikipedia (1971) explains this principle with the theory of “dual…